Coca-Cola Distribution Indonesia 1/ Product 1/ Product 1. Positioning 2002 PT Coca-Cola Amatil Indonesia Bottling changed name into PT Coca-Cola Bottling Indonesia, and PT. Tea and Coffee 1888 Let's have a coke! 1920 3.

Recently, coca cola has proven that, it is the highest selling cold drink in the whole country and above the world. The credit for making celebrations available for almost everyone largely goes to Coca-Cola Company Water GROUP MEMBERS History In Indonesia Positioning of Coca Cola: If anyone put one coca cola and one Pepsi in front of us about 65% of people choose coca cola because of its taste, its packaging attracts the young generation very much. Transcript: Psychographic: Coca Cola bottle size 500ml, 1L, 1.5L, 2L pack Behavioral: Coca-Cola segments different occasions which are celebrated in the country. final bottle will then be moved to a cooling platform Process Process Product Use Product use Bottles are distributed from the maufacturer into local stores bought, dranked and used by consumer thrown out or recycled Recovery/ Disposal Product Disposal After the bottles are used, most are recycled, broken down and then goes back into the extraction process Sources Sources. transferred to another machine who will push compressed air into the mold making it stretch 4.

Parison is applied to a metal mold creating the top of the bottle 3. PET pellets are injection molded into a thin walled tube of glass, called a parison. Calcium carbonate is found extracted from chalk, limestone, and marble Sodium carbonate is extracted from natural deposits and mined Calcium Carbonate Calcium Carbonate Calcium Carbonate is a main component in the making of glass It introduces Calcium oxide into glass recipes Increase strength, durability, and quality Silica Sand Silica Sand Silica sand is composed of two elements: Silica Oxygen usually comes from the wear and tear of quartz over the years one of the most abundant sand in the world Sodium Carbonate Sodium Carbonate Sometimes referred as Baking Soda When dissolved in water, sodium carbonate forms carbonic acid and sodium hydroxide All materials such as the mix glass, Sodium carbonate, calcium carbonate, and silica sand are smelted together to create a heated glob of glass Material Processing Material Process Product Manufacturing Product Manufacturing Bottles are made using a process known as stretch blow molding: 1. Transcript: Material Extraction Material Extraction Mix of bottles are recycled and brought to the factory Silica sand is extracted from granite, sandstone, gneiss.

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